Jacques Werth

The Right Relationships with the Right Prospects at the Right Time

Aug 022007

Most salespeople practice "Consultative Selling." Using this popular sales method, they believe that their job is to meet with prospects who have an apparent need for their products and/or services. They spend most of their selling time with prospects who don’t know what their needs are or what "pains" their needs are causing them. That is why they advocate elaborate, quasi-soft-sell techniques to get prospects to open up. They are in fact, attempting to sell these prospects at a time in their buying cycle when marketing activities are more effective.

The High Probability Selling process is based on our observations of top producing salespeople, and one of the things that we learned is that they focus their selling time with prospects that are ready to buy now. Top producers are not willing to meet with prospects when they are only interested in a product or service. Top producers only set appointments with prospects that:

Already want the benefits of their products and/or services.
Are ready to spend the time and money to acquire them.

We refer to them as "High Probability Prospects"

Finding that kind of prospect is easy, almost as easy as it is for consultative salespeople to find prospects that may need what they have to offer and are "really interested" in learning about their products and/or services.

Top producers do not give the prospect an appointment unless they agree to the following "Rules of Engagement."

The purpose of the meeting is to determine whether they have a mutually beneficial basis for doing business
The meeting is scheduled for a specific amount of uninterrupted time, i.e., 40 minutes, 90 minutes, or whatever time is necessary for the sales process.
That they will make a mutual conditional commitment on the decision (yes or no) to go forward with the purchasing process at the first meeting.

Starting the sales process at that point changes the dynamics of the typical appointment, and the relationship development process. By only working with prospects who need, want and can afford to buy – and are ready and willing to buy now – the salesperson can begin the meeting with the relationship development process with complete cooperation. The entire process is one of trust and respect for both the prospect and the salesperson.

Given the difference in the starting points and the conditions under which they meet the prospect, salespeople who utilize the High Probability Selling process have an unfair advantage over those who practice consultative selling.

It’s easy to recognize consultative salespeople. They are the ones who try to convince themselves, and then their prospect, that the only reason they want an appointment is for the opportunity to help the prospect.

Do you want to meet with interested prospects, or do you want to meet with prospects who want to buy your type of products and/or services? Do you want all the frustrations of overcoming sales resistance, or do you want to sell without pain. If you are in sales, you are making one of those choices every day.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Are You Prepared to Win on the Phone?

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Jul 202007

By Paul Bunn

High Probability Selling

“The will to win is important, but the will to prepare is vital.”

Joe Paterno

A great number of salespeople pride themselves on being able to think on their feet and come up with the perfect response for whatever a prospect says. Upon closer examination of the consistent top performers in sales, there’s more to it than just picking up the phone and having conversations, hoping they’ll lead to business or making a sale. It takes preparation.

If you want to improve the results of your next prospecting session, and turn that into an effective prospecting process, the following are four things to have ready before you make your first call of the day:

A clearly written offer – whether you call it an offer (our preferred term) or script, or pitch, having what you are going to say written out ahead of time makes it easier to listen to your prospects. This also makes it easier to find what’s working or change what isn’t. This takes preparation. It may feel more comfortable to wing it, or “go with the flow”, but improvement nearly impossible.

A statistics form or some type of consistent written record of prospecting activity. You can only improve upon things that are measured. Peace of mind comes from knowing, not just having a feeling of, what works, when it works, and what the results are likely to be from a given activity. Excellence in prospecting is about the process, and you are not only as good as your last call.

An easy-to-read display of the your best responses to your market’s most common answers or questions that you hear when prospecting. This helps you maintain control of the conversation and virtually eliminates the need to keep thinking of what you’re going to say next. Result: You can listen much better and the prospects sense that you are paying attention to them…because you are.

Have a recording device. This is to record your side of the call only.

Recording yourself speaking will accomplish two things: 1) Make it very easy to adjust your tone and clarity on future calls (hint – you don’t want to sound like a salesperson) and 2) catch those moments when you make an unintended change that can improve your offer…and you find yourself saying, “that was different…if only I had written that down”.

Whether you’re working off a list of current customers, seminar attendees, information requests, or a new list of names or contacts from a list broker, these are the basics of structure needed to prepare so you can prospect efficiently.

Coming next – Now that you have some structure in place, you have to be willing to use those things in a way that has a high probability of success.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Objection-Free Selling?

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Jul 052007

By Paul Bunn

High Probability Selling™

“Whenever you find yourself on the side of the majority, it is time to reform (or pause and reflect).”

- Mark Twain

I’ve done a bit of internet searching about objections. In the majority of sales training websites, “overcoming objections” is listed as a critical part of any sales process. There are a multitude of techniques and tactics offered, including memorizing the 150-plus common objections and using 135 or so phrases to overcome them.

When you are trying to get people to do something they don’t want to do (such as getting them to give you an appointment, or persuading them to buy something they don’t want to buy yet) you generate sales resistance in the form of objections. Sales resistance is the most prevalent root cause of the objections that salespeople have to continue to try to overcome.

What if there was another way to achieve a closed sale without having to overcome objections? What if there was a way to prevent the sales resistance that causes nearly all the objections heard by salespeople?

Our research, compiled over 40 years of observing top salespeople in the field, has shown that they eliminate the cause of most objections… by changing the approach to selling. Several key observations came from this research, two of which are:

Top producers approach prospecting in a very different way. Instead of attempting to convince a prospect to make an appointment, the goal of their prospecting is to find the prospects that don’t require convincing and persuasion to make a purchase. Contrary to popular belief, these prospects exist in every market we’ve encountered.

Then, these top salespeople approach selling in a very different way. On the rare occasions that an objection comes up, they acknowledge and discuss it with the prospect in a manner that we describe as “full disclosure.” They discuss the detriments of their offering as well as the features and benefits, which prevent an objection from becoming a deal-killer.

The result: Objection-free selling.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Do You Believe Your Prospects?

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Jun 192007

By Paul Bunn

High Probability Selling

Numerous sales trainers and coaches will tell us that to be successful in selling, we must believe in ourselves, and also believe in our product and/or services. Self-belief and self-confidence equal more sales. There’s just one key belief missing.

We have been in search of a CRM customer database system and have visited several websites and other information sources looking for a suitable system. We made some calls and received calls from a few vendors offering their solutions. Nearly all of them went like this:

Salesperson launched into his or her pitch, trying to get me to attend a demo, busily trying to tell me what’s so great about their offering. I clearly stated that I had no interest in a demo. I just wanted to match up our requirements to their features as quickly as possible, then watch a demo that shows those features, and buy the system that was the best fit. A one-size-fits-all demo of undetermined length would be a complete waste of time, for both of us.

Every vendor call went generally the same way. I asked for a short set of bullet points on the features of their system…I received a dozen-plus slide PowerPoint “brochure” and an invitation to another demo. Every successive call was an exercise in the salesperson trying to get me to fit into his sales cycle, and to get me excited about the product.

After all, I’m making a long-term purchase requiring a significant commitment of time and resources. Enthusiasm is a nice feeling, but it won’t last as long as a database system that takes a month to get fully implemented, only to find out that it doesn’t deliver what we need and want. Enthusiasm doesn’t last. Reality lasts. And reality is what is purchased, especially the ones that require long term investments of time and money.

This opportunity wasn’t lost by those salespeople…it was ignored and abandoned. How many of those do you run across, and seldom even notice their presence?

The solution of course is to listen to our prospects; and then believe what they say. Even if what they tell us it isn’t what we want to hear right now; even if they don’t mirror our excitement and enthusiasm and conviction. Keep your ears open for the prospects that are looking for someone to work with, who know generally what they want to accomplish. Make it easy for them to do business with you. You’ll differentiate yourself from all the rest. And, if you’re going to abandon something, make it your agenda and not a willing prospect.

Take the easier and more profitable path. Sell to the ones that are ready to buy. Save the rest for next time. How do you do that? It’s as simple as “Believe in your prospects.”

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Are You Stuck with Slow Sales Growth?

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Jun 132007

By Jacques Werth
High Probability Selling

If your sales productivity is not continuously improving, then you are probably stuck. It is likely because you are using one or more of the following sales methods and tactics:

Cold Calling
Solution Selling
Needs Selling
Selling Benefits
Consultative Selling
Rapport Building
Identifying Needs
Finding Pain
Presenting
Persuading
Convincing
Closing Techniques
Overcoming Objections

Why would any of those methods and tactics get you stuck? Because they are all parts of the traditional selling system that was developed over 70 years ago. It all worked pretty well until around the mid-1980s. Since then these have all gradually become obsolete.

The world has changed immensely in the last 20 years: culturally, economically, technically, educationally, and so on. It all started with the advent of the personal computer and then the Internet. Every other business activity (such as marketing, finance, engineering, accounting, etc.) has changed dramatically to adjust to those changes. Yet, selling has changed very little in the last 70 years.

If you want to get unstuck, if you are ready for dramatic sales growth, find out about the new sales process that really works now. Learn about the new sales process, developed by top performing salespeople, to take advantage of the modern business environment.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Questions: Open-Ended or Close-Ended?

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Jun 062007

By Jacques Werth, President

High Probability® Selling

Almost all salespeople know the "right answer" to that one. Or do they?

If you are practicing "Needs Selling," or any of its modern derivatives, such as Consultative Selling or Solution Selling, you’re asking open-ended questions. You want to try to get your prospects talking about their needs, their problems, and their pain.

You want to steer the conversation around to getting them "interested" in working with you, so that you can help alleviate their pain by helping solve their problems. Open-ended questions are designed to do that.

That sounds exactly right, doesn’t it? It’s just the way you want to sell. If that’s the right way to sell, and it really works, and it’s not so hard to do, so why aren’t you rich?

Why is it that most salespeople, almost all of them asking open-ended questions, either fail or fail to achieve real success? Why do they struggle to meet quota? Why are so many salespeople unhappy with their work? Could it be that selling systems that rely on open-ended questions don’t work very well anymore?

Now, I’m not saying that you should never ask open-ended questions. In High Probability Selling, there are specific times and specific circumstances when open-ended questions are entirely appropriate – but not many. Finding out what they want, what they are willing to commit to buy requires closed-ended questioning. Once a prospect has indicated that they want the benefits of your product or service, some open-ended questions are warranted.

You see, effective selling is all about commitments – mutual commitments. And the most effective way to arrive at commitments is with closed-ended questions. The big problem is that most salespeople don’t understand the theory and mechanics of commitments. In reality, commitments are what close sales.

Closing is most effective when it opens the sale and drives the entire sales process. The High Probability Selling process typically involves at least 25 closing commitments, all arrived at with closed-ended questions.

That is how almost all of the top one-percent of salespeople actually sell. That’s what makes the High Probability Selling different from the sales methods that you already know, and (maybe) still believe in. Can you afford to go on using ineffective sales methods to support your family and power your ambitions? Note the closed-ended question, then read it again – and give yourself an honest answer.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Selling Beyond Fear

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Jun 052007

By Jacques Werth, President
High Probability® Selling

In the 17 years we’ve been training salespeople in High Probability Selling, we’ve known that what we teach scares people. What we haven’t known is *why* our methods scare some salespeople into clinging to their old – but ineffective – sales approaches. Why can’t many salespeople change the way they sell?

After years of research, we’ve finally determined why so many salespeople can’t change the way they sell: They’re afraid of doing what really works!

Through extensive research under the guidance of psychologist Dr. Wayne Diamond, we’ve concluded that salespeople’s own fears are the biggest impediment to their success. Fear is the real ‘enemy’. Here is a 3-Step Strategy for overcoming your fears, discomfort, uneasiness, anxiety…

1. Determine if the fear is based on reality or fantasy.

The first thing you need to do is determine whether the fears you have are based in Reality or Fantasy. You can’t beat what isn’t real. You can’t overcome what is real if you won’t admit it exists. If a fear is based in reality, facing it helps to overcome the fear. If a fear is based in fantasy, acknowledging the fantasy helps to overcome it.

What you resist persists. If you resist facing your fears, they will persist.

2. Assumptions are “Sales Killers”

Assuming that you know how people will react often produces negative results. It doesn’t matter if your assumptions are generally negative or positive. Both are condescending and/or insulting. Both are based on some or all of the fears listed above.

Assumptions are usually based on what you believe to be true, or what you wish was true. Our false assumptions may be due to past unsuccessful sales experiences, or they may be relics of personal experiences, recent or long ‘buried’. You can use step 1 also.

3. Acknowledge your fears and address / resolve the root causes.

Typical Sales Fears	Reality / Root Cause

The Fear of Rejection	The way you sell causes rejection
The Fear of Loss	You can’t lose what you don’t have yet
The Fear of Scarcity	Learn how to find an abundance of prospects
The Fear of Being Intrusive	People who mind intrusion don’t take calls
The Fear of Being Offensive	The timid way you sell offends prospects more
The Fear of Not Being Believed	Practice full disclosure and be believed
The Fear of Being Disrespected	Directness and authenticity get respect
The Fear of Failure and/or the Fear of Success	Needs professional guidance

Typically, salespeople mask these fears with macho attitudes. They think of themselves as heroic figures, persevering against all obstacles, fighting the good fight day after day. But, think this through first: Who are they really fighting?

This is where true courage enters the picture: We have to recognize and confront our fears before we can overcome them.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Eliminate the Fear of Cold Calling and Rejection

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May 302007

By Jacques Werth, President

High Probability® Selling

I’ve never met a salesperson who has not experienced a fear of the phone at one time or another. Almost all of them have their reasons for being reluctant to make calls, and most of them have no idea what really causes it. There are two basic reasons for the fear of cold calling. Both are easy to remedy if you know how.

1. 1. The Experience of Repeated Failure

Most salespeople set out to contact a large number of people who have an apparent need for their products and service. Their objective is to convince every one of them to grant an appointment.

Let’s assume that you contact 50 people a day and average 2 appointments. In your business, that may be a very good result. Nevertheless, you will have the experience of repeated failure because you tried to convince all of them to set an appointment and failed to meet your objective of 48 out of 50 calls.

The remedy is to change your objective. This new objective is to make appointments only with High Probability Prospects – and to disqualify everyone else. Make those 50 calls and be clear that you’ll only make an appointment if the prospect wants what you’re selling. If the prospect doesn’t want what you’re selling, terminate the call quickly and courteously. You now have the experience of succeeding in your objective 50 times out of 50 calls. And you will be conditioning them to take your next call…you’ll be there when they’re ready and 99percent of the time, they’ll take your calls.

Meeting only with the prospects that have an intention of buying certainly helps as well.

2. 2. Fear of Rejection

Most salespeople have a prospecting "pitch" which is designed to interest, entice, excite, convince and persuade people to give them appointments. They have a string of questions to get the prospect involved and interested in meeting them. However, every question they ask increases the prospect’s sales resistance. Negative reactions to their methods grow very quickly.

Most prospects react to any prospecting pitch defensively. Their resistance is aroused as soon as they hear your warm greeting and your friendly, enthusiastic, professional pitch. The more skillful you are in keeping them talking and listening, the more they become wary and annoyed. Eventually, many of them become non-communicative, or too busy to talk, abrupt, sarcastic, or otherwise negative. All of these reactions cause most salespeople to feel rejected.

Almost all sales managers and trainers will say that you’re not being rejected, that the prospects are merely declining the offer of your products or services. Why then do almost all salespeople feel rejected? Are you too sensitive, too thin-skinned?

Think about it. Who do you trust? Is it the sales manager who wants you to keep on going until you become insensitive to the rejection? Or do you trust your own perceptions, your feelings of rejection? Are all other salespeople who feel the rejection also wrong?

No, you feel rejected, personally rejected, because you are being personally rejected. That rejection is caused by the normal defensive reactions that everyone has against being persuaded to do something they don’t already want to do. If you want to eliminate rejection you must change the way you prospect. It’s all about intention.

The Remedy – See Item 1 above.

THE RESULTS – No more fear of cold calling and no more wasted time with low probability prospects. You meet with prospects who are ready to buy.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Get Real with Yourself

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May 292007

By Jacques Werth, President
High Probability® Selling

Fifty-one years ago I began to study selling — not just because I’m a curious, analytical type, but because I’ve always had a burning desire to succeed. When I was young I learned that big money can be made in sales and I wanted "my share." Later, I realized that only a tiny percentage of the people who entered the sales profession make it big.

Disappointment

Getting my first college degree, majoring in Industrial Sales, I “aced” all my sales courses. In my first sales job, I came to realize that what I learned in college didn’t work for me. After taking many other sales courses, I learned most corporate and commercial sales trainers couldn’t teach selling, either.

So, I set out to find the best salespeople, regardless of industry, to see what they did that other salespeople didn’t do. Over the years, I’ve gone out on sales calls with hundreds of the best salespeople and learned that the top 1% of all salespeople don’t sell the way the other 99% do.

Discovery – Honesty is the "Magic Bullet"

The most surprising thing I discovered is that most of the top salespeople are totally honest in their work. They’re honest with their prospects and customers, and they’re honest with themselves.

Numbers Don’t Lie

You have often heard that "sales is a numbers game." One of the big differences between the top salespeople and all the rest is that the best know their numbers. Top salespeople keep records of their sales activities every day, and they rigorously analyze their statistics.

Don’t Lie to Yourself!

The biggest barrier to success for most salespeople is that they don’t know their numbers, and they don’t want to know. That makes lying to themselves all too easy.

In every company we work with, almost all of the salespeople think and really believe that their closing rates are at least twice as high as they actually are, except for the few top salespeople.

Get Real – With Yourself

Most salespeople don’t know how to sell very well, but they think they do. If they knew their numbers, they would have to face the truth about their skills. They would have to change what they’re doing.

Change can be very uncomfortable. It’s more comfortable to lie to yourself than to change what you do every day. That’s one of the key reasons why most salespeople fail, and those that survive continue to struggle to make a good living.

False Prospects

Most salespeople spend most of their time with prospects that "have great potential," but seldom buy from them. The average salesperson goes through all of the motions that look like selling, but fails to bring in much business.

Average salespeople seldom truly qualify their prospects. They rarely dis-qualify their prospects, either. If they did, they would need to find new prospects — but they don’t know how prospect effectively, efficiently and enjoyably.

Real Relationships. Real Selling.

We know what top salespeople actually do when they’re selling. We have observed them in action and know what works and what doesn’t work. We know what top salespeople do to eliminate the rejection most salespeople have to live with and suffer with every day.

We know how they eliminate objections so they don’t have to "overcome" them. We know how they close dozens of times during each sales visit without any pressure on their prospects or themselves. Top salespeople develop relationships of mutual trust and respect with most of their prospects — without any phony "rapport building."

The essence of our book, "High Probability Selling," is how top salespeople actually sell. It’s about learning a selling process that makes it highly probable that you’ll close the majority of your prospects. And it’s what you can learn how to do in our sales training workshops.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

9 Tips for Prospecting Success

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May 232007

by Jacques Werth
President, High Probability Selling

Prospecting effectively is often the key difference between success and failure in sales.

“Get me in front of them, and I can do the rest” is a commonly heard phrase from many salespeople, and prospecting is often seen as the most challenging part of the sales process.

The ability to prospect efficiently, effectively and enjoyably will enable you to meet with prospects that need, want and can afford your products and services – now. When you meet with those kinds of prospects, your confidence will soar, and empower you to earn a consistently superior income. Here’s how to find them:

9 Tips for Prospecting Success:

1. Start with a highly targeted prospecting list, consisting of people or companies that are most likely to buy your type of products and services. Use a highly reputable list broker to find such a list. The cost should be no more than 25¢ per name. Start with a list of no more than 500 names. If you have a sufficient book of business already, you can also call your existing customers as if they are new prospects.

2. Call every name on your list every 3-4 weeks. Understand that only a small percentage of your list will be ready to buy the first time that you call. More will be ready each successive time that you call. Most prospects will not want to meet with you until you have presented prospecting offers at least three times.

3. Present a “prospecting offer” of no more than 45 words that clearly states who you are, what you are selling, and two features of your product or service. Finish up with “Is that what you want?” Change the two features of your offer each subsequent time you contact your list. That will prevent most prospects from getting annoyed. It will also eliminate most of the rejection that is caused by traditional cold calling.

4. Differentiate yourself by taking “no” for an answer. If the prospect says “No” or “I’m not interested,” you say “Okay, good bye.” Do not press for an appointment. Do not try to engage the prospect in a conversation or ask any further questions or build a relationship. Differentiate yourself…be the salesperson that respects what prospects say…even if it’s “no”. Let that build the relationship.

5. Schedule your prospecting sessions for 3½ hours. Take a fifteen-minute break between each hour. Don’t mix your prospecting time in with other tasks.

6. Record yourself. Use a recorder with an open microphone to record your side of each call. Play it back and listen to how you sound (from the perspective of you as a prospect). The goal is to hear yourself using usual conversational tones. Do not try to sound like a professional salesperson. Do not try to come across as overly enthusiastic, unusually friendly or enticing. Just relax and present your offer without persuasion.

7. Always be in a “Disqualification” mode. Be determined to spend your selling time only with High Probability Prospects. Disqualify low probability prospects quickly and courteously. Don’t allow desperation or anxiousness to deter you from that mission.

8. Accept the fact that prospecting really is a “numbers game”. The most important numbers are your Dials Per Hour and the ratio of prospecting Offers to Dials.

9. Keep accurate statistics of your prospecting sessions. We have trained thousands of salespeople to be successful prospectors. The most successful of those keep very accurate statistics. The act of keeping statistics will cause your subconscious mind to constantly improve your results. Our “High Probability Prospecting Activity Record” form may help you do this. You can download it from www.HighProbSell.com/Blog_Support/

Effective telephone prospecting is one of the most productive ways to build up your sales volume, with very little up-front expense and a minimum of marketing expertise.

Start with telephone prospecting, and eventually you will get so many referrals from your existing customers that you will need to an assistant to prospect for you.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

Selling – Why is it So Hard to Learn?

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May 212007

By Jacques Werth

High Probability Selling

The primary reason it is so hard to learn to sell (well) is that almost all modern selling systems do not work very well. Virtually all selling systems are based on the “Needs Selling” paradigm, which was developed over seventy years ago. Modern versions of Needs Selling such as, “Consultative Selling,” “Solution Selling,” Spin Selling,” and “Value Based Selling,” etc., are all based on the same premise.

The basic premise of almost all ancient and modern selling systems is that a salesperson is supposed to meet with “interested” prospects, and persuade and convince them to buy. Those systems worked well until the mid-1980s. None of the techniques and systems designed for persuading and convincing are still very effective.

Virtually every other business discipline has gone through a multitude of changes in order to accommodate the myriad technical, psychographic, social and business changes that occurred over the last fifty years. However, sales is still about persuading and convincing interested prospects to buy.

Therefore, people keep inventing new techniques for persuading and convincing. Between Tom Hopkins’ first book “Mastering the Art of Selling” in 1981, until Charles Vega’s “1001 Professional Sales Tips” in 2006, many thousands of sales techniques have been developed.

As an example, one trainer teaches “99 ways to close a sale.” When it was suggested that no one could actually remember 99 different closing techniques, he responded, “It is not that difficult. There are really only 9 different closing techniques, and 11 variations of them, depending on the situation. So, you only need to remember 20 ways to close.”

With thousands of techniques and systems touting different ways to do the same thing, how can anyone remember and decide what to do and when to do it? It is a wonder that anyone can learn how to sell.

Even now, you are still expected to convince and persuade prospects to buy something they are merely interested in. How can you expect to do that, when it is so difficult to convince yourself to do anything differently?

Contrast all of that with High Probability Selling.

The basic premise is to meet with prospects who already want to buy the features of your products and services, and to mutually determine whether you have an acceptable basis for doing business. No persuading or convincing is required.

In High Probability Prospecting, there are 12 basic responses to telephone prospecting offers. And, there is one standard reply to each of those responses. You have those 12 replies printed out in front of you when you are prospecting. No memorization is required.

There are two basic ways to set up appointments with prospects. There are five basic questions to get commitments to do business. That too, requires no memorization.

When you visit with committed prospects, eighty percent of the time you are working from a printed questionnaire. There are four basic closes that are utilized about 35 times, at appropriate points throughout the questionnaire.
No memorization is required, and no pressure or discomfort is generated.

Even during free-form discussions and inquiries, you are working from a guideline with seven basic rules. Hardly any memorization required.

You do not have to constantly apply your brainpower to search your memory for what comes next or for the best reply to a question. Therefore, you can use it to really listen to your prospects and work with them effectively.

High Probability Selling is a step-by-step sales process. It is relatively easy to learn. It can be customized for your products, services and markets. Like any other tool or process, skill comes with utilization. You still have to do the work if you want to earn what the real professionals earn. But first you need to decide – do you want to learn this new sales process?

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

The “Real World” Numbers Game

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May 182007

By Jacques Werth, President
High Probability® Selling

"Sales is a numbers game" is something most salespeople are taught from Day One on the job. The general concept is true. Almost no one, however, asks what those “numbers” really are based upon.

In the insurance industry, most new agents are taught the "Standard Sales Formula – 100/10/3". That is, contact 100 people, get 10 appointments, and sell 3 policies. The salespeople who still believe in this will coincidentally report having a 30 percent closing ratio. Sounds good so far?

In reality, less than 1 percent of the million plus insurance agents in the USA can consistently produce those results. It turns out that this “Standard Sales Formula’ is nothing more than a commonly held assumption. Other industries have their own “Standard” bogus formulas.

Bogus numbers lead to bogus sales goals and unreal expectations. These unreal expectations inevitably result in disappointment and discouragement. On the other hand, ‘real-world’ numbers, based on ‘real-world’ sales activity in the field, can guide you through the sales process and lead to increasingly encouraging results. The best salespeople *really* know their numbers.

Most salespeople, however, diligently and accurately track their numbers, hoping that the standard formula will hold true for them. When they find that reality falls short of their industry’s commonly held assumptions, most of them stop measuring what is really happening.

Because they are no longer measuring, they don’t change very much of what they’re doing, with the exception of working on a few sales techniques, based on their current view of what’s not working. They expect their results to change dramatically, and immediately. That’s not how the world works!

One of the three primary fundamentals of the High Probability Selling process is to meticulously track all sales activity, at every step of the sales process, from initial contact through to the signing of the contract. By monitoring and measuring the results of each discrete step of the selling process, you can constantly refine your selling skills. The result is steady, gradual improvement, until you are producing optimal results and have become a Top Producer.

If you don’t monitor and measure your sales activity, you are typical of 98% of the thousands of salespeople we’ve observed over the years. Most of those salespeople struggle with their jobs every day. Without knowing exactly what you are doing, and how much you are doing it, the probability of improving your sales performance is extremely low.

Yes, sales is a numbers game, but only ‘real-world’ numbers apply. Keep statistics on EVERYTHING that you do- it’s easy, once you get into the habit. Now is the best time to start keeping sales performance records.

Your statistics will enable you to understand, tweak, and improve your selling skills. The result?

Some initial discomfort…and a dramatic improvement in your sales success.

If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

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